Priceless exposure PDF E-mail

All eyes were on Omaha this past week for a prime time event that cast a positive glow all across Nebraska.

After years of planning and anticipation, the U.S. Senior Open Golf Championship played out at the Omaha Country Club. It was a true test of golf for some of the game’s greatest, guys like Tom Watson, Fred Couples and Corey Pavin, who are now playing on their own back nine of life.

What a thrill for the host city and state. It’s not often you are 90 minutes away and can easily catch such a major showcase event live and in person, or sit down in your living room on Sunday and see familiar turf on prime time network television.

“This course is a gem,” commentator Johnny Miller said as Sunday’s coverage began. “Anyone who has a chance should really come out and play it.”

Wow! Talk about a priceless plug and open invitation to the world.

And it wasn’t just the Omaha Country Club getting some love. Tom Lehman flew up to Valentine a day or two before the tournament began and played a round at The Prairie Club, a place he calls his “favorite place on earth.” The Sand Hills Course near Mullen, and even the public, very popular Wild Horse links course in Gothenburg also got some valuable exposure. Golf purists may not have considered Nebraska a destination venue before, but they’ll surely be tempted to check it out now.

The beauty of it is you didn’t have to be a golfer, or even a huge golf fan, to enjoy the theater of last week’s event. Nebraskans have always known this is a special place, with natural scenic beauty and wide open spaces from border to border, far away from the hustle and bustle of metropolitan life. Millions of other folks now know it as well.

Throughout the four-day event, golf fans all over the country were treated to tidbits of information and insight on the Cornhusker state. They learned that Nebraska does have hills. In fact it’s a beautiful place with good steaks, lots of history, character and charm. Oh by the way you can play some pretty great golf here as well.

Omaha truly embraced this championship and put on a show that will pay statewide dividends for years to come.

Kurt Johnson

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